You Should Be in Pictures—Or at Least in a Law Firm Video!
Have you ever clicked on a YouTube video, only to get sucked in to watching 10 more? Or have you stopped work to check out a video sent by your college roommate, who always had such a good sense of humor? Then you know how powerful video can be.
While video may be a great distraction, it can also play a key role in your marketing efforts. Video can form connections with potential clients like nothing else. Even short clips allow viewers to gain a real sense of your personality and what it would it would be like to work with you on a case.
Yet the idea of participating in a video can be intimidating enough. Creating and posting videos can be downright daunting. Fortunately, today's technology allows firms to create videos that are professional and cost-effective. Before launching your latest career as a video star, though, you should keep a few things in mind.
Be sure that your videos complement your other marketing efforts, and that they are consistent with the messages and themes you use for other client outreach.
You should also carefully consider the tone you want to take in your videos, and how potential clients will view them. If you are too serious, you may make potential clients nervous. At the same time, this really isn't the opportunity to make use of all those improv classes you took in college. Your goal should be to show clients your authentic personality, as well as your skill as a lawyer.
Once you've gone to the trouble of creating videos, you should look at ways to leverage them. Be sure to consider multiple channels, including your website, YouTube and other outlets.
My LexisNexis colleagues recently provided their insights in a free webinar, "Harness the Power of Video for Your Law Firm: Make a Lasting Impression and Attract New Clients." Click here to replay the webinar, or contact a LexisNexis Law Firm Marketing Specialist for help!
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