Promote your website to a Spanish speaking audience
I was looking for a new angle to promote a client’s website in front of a Spanish speaking audience. One technique which has worked well is translating current blog content into Spanish and repurposing the content.
Step 1: Getting the content into Spanish. When comparing translator tools, I have found http://www.bing.com/translator is the most accurate.
Step 2: Identifying your target market. I used Google analytics to determine which Spanish keyword phrases are the most popular.
Step 3: Deliver the message. The blog authoring tool within Lawyers.com is perfect. I have found content loaded through our blog authoring tool is quickly posted on Lawyers.com and indexed into the search engines.
If you are interested in learning more about reaching a Spanish speaking audience, please give me a call at (858) 401-9517 or via email at robert.hodge@lexisnexis.com.
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