Mar 18, 2013
02:58 PM
by
Robert Hodge
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0 comment(s)
It may seem hard to believe, but it wasn't that long ago that print advertising was a questionable area for attorneys. But once the U.S. Supreme Court gave the green light to attorney advertising in 1977 (in Bates v. State Bar of Arizona), it launched...
Mar 16, 2013
02:14 PM
by
Robert Hodge
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0 comment(s)
Absolutely, if that legal directory can show you search volume for your desired areas of law. Martindale-Hubbell spends millions each year promoting Lawyers.com for people seeking to hire legal counsel. Our TV ads, pay-per-click ads, print ads and search...
Mar 16, 2013
02:12 PM
by
Robert Hodge
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0 comment(s)
Blogs are valuable if Google and the other search engines regularly index their content and rank the postings accordingly. I have met a lot of attorneys who feel their blog content is valuable, but who are concerned their postings are invisible to the...
Mar 16, 2013
02:07 PM
by
Robert Hodge
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0 comment(s)
Here is an actual picture I took this week in a law office's lobby prior to my appointment. This is the "circulation" of your Yellow Pages advertisement? There are much better ways to market your law office's services than Yellow Pages...
Mar 16, 2013
01:51 PM
by
Robert Hodge
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0 comment(s)
I was looking for a new angle to promote a client’s website in front of a Spanish speaking audience. One technique which has worked well is translating current blog content into Spanish and repurposing the content. Step 1: Getting the content into...
Mar 07, 2013
12:35 PM
by
Robert Hodge
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0 comment(s)
In a meeting with a law office yesterday, I was asked for any San Diego best practice blogging recommendations . For starters, frequent postings makes it easier to be found in the search engines. Google, Yahoo and Bing want fresh, new content on a regular...
Mar 07, 2013
12:07 PM
by
Robert Hodge
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0 comment(s)
A local law office was interested in getting one of his videos "viral". Step one was creating a YouTube channel for the law office. Next we uploaded the video and tagged it with keywords I knew would be popular searches on YouTube and within...