Getting Started with martindale.com and Lawyers.com
Many law firms by-pass the basics when getting started with online marketing. They are focused on getting a Web presence but overlook the details due to heavy work schedules. So over the next few weeks I will be posting important details that are often overlooked.
Here is the first. Google and other search engines algorithms look at how often your listings and your website are updated. If your competition is making changes on a weekly basis and you are only making changes on a yearly basis your competition will most likely always out rank you. So for this weeks "homework" pull up all of the listings you have. Look at the verbiage, is there anything you can update or add? Little changes on a regular bases can really add up. Check back next week for another great tip.
Also check out these previous posts:
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