Free Webinar to Unveil Latest Research on How Consumers Search for Attorneys
Most attorneys recognize that the consumer of the 21st century has access to a much wider range of information than the consumer of the last century, but it's not as obvious which specific sources of information have the most influence on people when it comes to searching for a lawyer.
On September 25, 2012 at 12:30PM ET, LexisNexis® Martindale-Hubbell® will host a free webinar that will share the results of some new research on this topic. The one-hour program, "How Today's Consumers Search for Attorneys," will present some of the key findings from this new study, including how consumers gather information about their legal matter, find a lawyer, validate a lawyer's credentials and ultimately select a lawyer to represent them.
Here are some of the questions we'll address during the webinar:
- What are the primary ways that consumers search for attorneys?
- How important are law firm websites, blogs and legal forums to consumers looking to find lawyers?
- What value do social media sites — such as Facebook, Twitter and LinkedIn — have for consumers when they're searching for a lawyer?
- Are online legal directories still relevant to today's consumer?
- How much attention do consumers pay to peer and client ratings of a lawyer's skills?
- What role do mobile devices play in consumer research and what does that mean for attorneys?
It's my privilege to co-host this free program, alongside Larry Bodine, editor in chief of Lawyers.comSM. Larry is also a former lawyer and a former law firm marketing executive, and is now a widely respected author and speaker on the topic of online marketing for law firms.
Our goal with the webinar is to provide you with the latest market intelligence about how your prospective clients find attorneys so you can make sure that your marketing efforts are aligned with today's consumer. I hope you'll join us on the 25th!
To attend the webinar, please register here.
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