New Year’s Resolution #2: Update Your Profiles and Descriptions
Last week, my colleague Jay Butchko introduced a new series of blog posts designed to help you make 2013 an exciting year of growth for your law firm. The series will cover "Top 10 New Year's Resolutions to Generate More Clients in 2013" and will reveal practical insights you can follow in order to generate more business. (If you missed it, you can catch up on Resolution #1: Set specific business goals for 2013.)
Did you know that nearly one in three American consumers (31 percent) used online directories to gather information about lawyers in the past year? And one in five (22 percent) used social media sites to find a lawyer, according to results from a comprehensive 2012 study. This means there is a large audience of potential clients who are forming their initial opinions about whether to hire you by checking out how your firm is represented in these online channels. This leads us to Resolution #2: Update your profiles and descriptions.
There are a number of simple, but crucial, things you can do to make your online presence more memorable and appealing to potential clients. A good place to start is with your law firm's profile and descriptions on legal directories and on your social media profiles. Simply making the following changes can go a long way.
- Attach your firm's logo and lawyer photos to your online profiles to help you stand out from the competition;
- Add custom taglines that describe briefly what your firm does (e.g., "Compassionate lawyers specializing in divorce law"), which can help catch the eye of a potential client;
- Revise your firm biography to better communicate the firm's personality and credentials, two key things that visitors to your profile are evaluating every day;
- Update your areas of practice and contact information to include all of your practice areas and all office locations; and
- Make sure your social media profiles (e.g., your blog, Facebook page, LinkedIn profile, etc.) look as polished and professional as your website profile does.
These simple updates will help you put your law firm's best face in front of your prospective clients at the time when they're gathering information about a lawyer they can hire right away.
If you'd like to jump ahead, feel free to download our recent paper. Or if you prefer, download the free recording of the companion webinar on the Top 10 New Year's Resolutions that Jay and I recently co-hosted. When you're ready, schedule your free online marketing consultation.
Next Up: Jay will be talking about Resolution #3: Refresh your website's content.
Also check out these previous posts:
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