Webinar Prompts Flurry of Interest about Martindale-Hubbell(R) Lawyer Ratings
On May 9th, LexisNexis® hosted a free webinar, “Leveraging Attorney Ratings and Reviews,” that sought to inform lawyers and law firm marketing professionals about how attorney ratings play an important part in the decision-making process when searching for a lawyer.
The featured presenter -- Carlton Dyce, Vice President of Martindale-Hubbell® Peer Review RatingsTM and Client Review Services at LexisNexis® Martindale-Hubbell® – carefully explained where attorney ratings can be found, what role ratings play in credential validation and consumer buying decisions and how law firms can incorporate ratings into their lead generation strategies. After concluding his presentation, Carlton opened up the webinar and was immediately greeted with a flurry of questions from the enthusiastic session participants.
I thought it would be helpful to provide a sample of some of the Q&A exchange in case you had similar questions about ratings.
Q: How do you know where a potential client would look for reviews?
A: Potential clients can look on Google and other sites, but with more than 28 million visitors annually coming to Lawyers.com1, adding a client review or peer review rating to your profile on Lawyers.com can help.
Q. How do clients go about reviewing a lawyer (logistically)? What do they have to do, specifically?
A. Reviews can be performed one of two ways: the client can simply come to your profile and click a “review this lawyer” button – that button will take them to our client review survey. The other option is to send us a list of your clients along with their email addresses and we will send out the survey to them.
Q: Do you have means of pointing prospects to your review site versus another attorney review site?
A: Consumers vary in their needs and habits when it comes to deciding which lawyer site they want to go to. That said, Lawyers.com is the top cited online legal resource mentioned by consumers who sought an attorney in the past year, following Google2.
We have a dedicated group whose focus is to drive consumers to Lawyers.com and your profile, by using a multi-prong approach that includes great content for early engagement, strategic online partnerships, social media campaigns, and a complete online advertising platform with heavy use of Blogads, StumbleUpon, In-text advertising, Facebook advertising and Per pay click. Our Top Lawyers Program also directs consumers back to your ratings.
Q: How much does your attorney ratings service cost?
A: There is no cost to get peer or client rated with the LexisNexis Martindale-Hubbell attorney ratings programs.
Q: What are the things Martindale-Hubbell considers in determining whether one gets an AV vs. BV rating? Is it time in practice, based solely on peer reviews, both, etc?
A: Based solely on your peers responses, scores of 3.0 – 4.4 receive a BV® ratings, scores of 4.5 and above are AV® Rated, number of years admitted to the bar is no longer a factor.
Q: Are you re-rated each year?
A: Client reviews are continuous, Peer reviews can take place every two years.
Martindale-Hubbell Peer Review Ratings are objective indicators of a lawyer’s high ethical standards and professional ability, allowing potential clients to read reviews of lawyers by other lawyers and members of the judiciary. Martindale-Hubbell Client Review Ratings provide credible information about lawyers and law firms written by actual clients, providing potential clients with feedback from those with first-hand experience.
To listen to the complete playback of the May 9th Webinar, at no charge, please go to http://www.lexisnexis.com/community/portal/lfmc/resourcepage.aspx?PostId=201728.
1. Source: Self-reported LexisNexis Web Statistics 2011.
2. Source: Based on a survey of 4,000 adult internet users (internet users comprise 78% of the US adult population** and the US adult population comprises 235 million according to the US Census 2010) conducted by The Research Intelligence Group (TRiG), March 2012. ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted April 26-May 22, 2011.
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