Worth a Thousand Words: Lawyers.com Online Leadership Infographic
If a picture is worth a thousand words, then a new infographic just released by LexisNexis® Martindale-Hubbell® tells a powerful story for law firms who are looking to grow their businesses.
(Click thumbnail to view larger image.)
Lawyers.com℠ leads in three crucial online marketing areas:
- Superiority Over Competitors
Lawyers.com attracts 28 million visitors annually.1 More consumers visit Lawyers.com than either Findlaw® or Avvo® to find an attorney.2 Lawyers.com is a clear leader as the online destination where people search for an attorney to help them address a legal need.
- Leading Online Legal Resource
According to a 2012 survey by The Research Intelligence Group (TRiG), Lawyers.com is the top cited online legal resource mentioned by consumers who sought an attorney in the past year — in fact, only Google is a more popular online destination for consumers seeking legal information.3
- Importance of Online Resources
The same survey found that 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process.3 The Internet has become the most common place to turn for information about law firms when someone needs to hire an attorney — that is where your prospective clients are going, so it's where you need to be to connect with them.
The Bottom Line: New Clients
One in 10 people seeking an attorney in the past year hired a lawyer or law firm they found on Lawyers.com.3 That represents an astonishing 5.8 million new clients for providers of legal services who have a presence on Lawyers.com.
It's important to underscore that these are not marketing claims, these are documented facts based on independent research conducted over the past year. The results are in and Lawyers.com is the leading website for connecting consumers to lawyers.
If you'd like to include your firm's credentials on Lawyers.com, contact us to get started.
Sources:
1 Self-reported LexisNexis Web Statistics 2011.
2 Data arrived from a custom analysis of sub-domain URL information from comScore, March 2012. This data is not reflected in the basic comScore interface.
3 Based on a survey of 4,000 adult Internet users (Internet users comprise 78% of the U.S. adult population** and the U.S. adult population comprises 235 million according to the U.S. Census 2010) conducted by The Research Intelligence Group (TRiG), March 2012. ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted April 26-May 22, 2011.
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