Devices Consumers Use to Search for an Attorney
We've been blogging about some of the most insightful results of a recent study into the various online resources that consumers are increasingly using when they have a legal need — drawn from the Attorney Selection Research Study by The Research Intelligence Group (TRiG). This week, we thought it would be interesting to take a step back from the specific behavioral results and analyze the different types of devices that American consumers use in order to conduct this research.
What devices do consumers use to search for an attorney and how might this information impact your firm's marketing plan?
The TRiG study found that, among those who used an online resource to search for an attorney in the past year, laptops and desktop computers were neck-and-neck as the most common devices used. Laptops were used by 65 percent of consumers to search for an attorney and desktops were used by 61 percent.
However, smartphones were also quite popular devices for this purpose, with more than one in five accessing online resources through their smartphones to search for an attorney. Another 12 percent searched for attorneys online by using their tablet devices.
There is little doubt that mobile devices will continue to grow in popularity and use in the years ahead. The worldwide smartphone market has been growing more than 50 percent per year and experts predict that the tablet market will grow even faster, with perhaps one-third of all consumers who use the Internet in 2014 doing so with a tablet device.
The message is that all law firms should develop an online presence that is friendly to mobile devices — this includes their websites, blogs and other online profiles — so consumers who do their research on smartphones and tablets can easily find your firm and access the content they need to help them evaluate your credentials. LexisNexis delivers online marketing solutions that capture consumers searching for an attorney. To learn more, contact us.
Next week, we'll take a quick look back at the results of the recent Attorney Selection Research Study to find out which areas of practice were the most frequently ones searched by consumers.
Source: Based on a survey of 4,000 adult Internet users conducted by The Research Intelligence Group (TRiG), March 2012.
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