The Most Popular Areas of Practice Sought by Consumers, According to Recent Survey
In recent weeks, we've drilled down into a wide range of findings from the Attorney Selection Research Study by The Research Intelligence Group (TRiG), in order to identify the various ways that consumers search for attorneys online, how they obtain legal information from the Internet and even the specific types of devices they use to do this online searching.
In this last post of the series, we'll share TRiG study findings about which areas of legal practice were the most popular when consumers searched for an attorney.
Among adult Internet users in the U.S. who sought an attorney in the past year, the five most common legal matters sought were the following:
- Real Estate - 21%
- Living Will - 17%
- Estate Planning - 16%
- Last Will & Testament - 16%
- Power of Attorney - 15%
Interestingly, there were no meaningful differences in the practice area results between those who sought out their legal matter using an online resource and those who did not — the same five areas of practice were the most common regardless.
Outside of the top five, the next most popular types of legal matters for which consumers sought an attorney in the past year were: Personal Injury (14%); Labor/Employment (12%); Small Claims (12%); Divorce (11%); and Bankruptcy/Foreclosure (10%).
The TRiG study provides some very important insights into how the Internet has revolutionized the way that consumers obtain legal information, seek out attorneys who might be appropriate for representing them, validate an attorney's credentials and ultimately select the attorney who they believe is the best fit for their specific needs. We invite you to download a complete copy of the study report.
Source: Based on a survey of 4,000 adult Internet users conducted by The Research Intelligence Group (TRiG), March 2012.
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