LexisNexis Panel Shares Secrets for “Taming the Wild West” of Social Media
At LegalTech New York 2013, a panel of experts set out to bring some clarity to the often confusing world of social media and break down some practical strategies for how law firms can leverage the power of social media to secure new clients.
The session, "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," was moderated by Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis®. The featured panelists were Larry Bodine, editor in chief of Lawyers.comSM and martindale.com®, a former litigator who has been a law firm marketing consultant for more than a decade and has advised 250 law firms in that time; and Stephen Fairley, chief executive officer of The Rainmaker Institute, the author of 12 books and 10 audio learning programs regarding how law firms can win new business.
The purpose of the session was to explore the state of social media in the legal industry today, examine new and improved social media best practices in specific online channels (e.g., Facebook, LinkedIn, Twitter, blogging, etc.), and assess the various ethical considerations about which law firms must be aware.
The feedback from the panel discussion was so terrific that we thought it would be useful for you to have highlights from the session in a series of short blog posts, including topical video clips that virtually put you at the session. Next week, we'll dig in by providing the backdrop for social media today, including an analysis of the changing demographics in America and the implications of those changes on the business value of social media. In the meantime, you can get Larry Bodine and Stephen Fairley's reaction to the session by viewing a short four-minute video.
As we pointed out in our blog last month, according to the 2012 Attorney Selection Research Study by The Research Intelligence Group (TRiG), 26 percent of American consumers used one of the major social media sites when gathering information about a legal issue and more than one in five (22 percent) said they turned to a social media site to actually find a lawyer they felt might be able to help them with their legal need. Social media is not just a cool fad for the kids to communicate with each other; it's a serious marketing channel for law firms to win new clients. To get a free Social Media Evaluation for your firm, contact a LexisNexis Law Firm Marketing Specialist.
And watch this blog for the LegalTech session clips to start next week!
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