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LegalTechNY Discussion: Generational Shift in the Social Media Landscape [video]

There's a generational shift underway in the American workforce and the legal profession is no exception.

At our LegalTech New York 2013 panel, "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," moderator Steve Mann (chief marketing officer of the Research & Litigation Solutions business at LexisNexis^®) set the tone for the session by walking attendees through some important demographic changes underway in the legal profession.

Mann noted that there are essentially four generations of Americans in the workforce today, but there will be different generations in the workforce in the coming years: "Builder," "Boomer," "Gen X," "Gen Y" and "Gen Z".  In just seven years, the majority of the American workforce will have been born after 1980 and have no knowledge of a pre-digital economy.

This has major implications for the legal profession. It means that there is a new breed of lawyers who will be entering private, corporate and government practice. Also, these tech-savvy legal professionals will be serving a new breed of clients, who will expect to interact in ways that previous generations never contemplated.

Mann also presented data regarding the "always on" legal economy and the use of mobile devices by lawyers in the practice of law. You can view a video clip of the panel discussion — the first of a series of clips we'll post from the LegalTechNY session on "Taming the Wild West of Social Media."

To get a free Social Media Evaluation for your firm, contact a LexisNexis Law Firm Marketing Specialist.

Also check out these previous posts:

• LexisNexis Panel Shares Secrets for “Taming the Wild West” of Social Media
• LexisNexis Marketing Experts to Host LegalTech Social Media Panel

Comments (1)

# John Gray - Law Firm Marketing said on 24 February, 2013 02:14 AM

While I'm something of a sceptic of arbitrary "generations" having clearly definied characteristics the points about future lawyers and their clients being increasingly digital native and having higher expectations of interacting with the law that way is valid.

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