LegalTechNY Discussion: Has Social Media Reached a Tipping Point? [video]
There comes a point with any new medium of communication in which it either fades out as a fad or reaches such critical mass that it becomes an accepted platform. According to many experts, we've reached that tipping point with social media.
In the next segment of our LegalTechNY 2013 panel discussion — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asked our expert panelists to address whether the failure of law firms to embrace social media is now a business liability.
Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®, argued that we have in fact reached that tipping point and cited as examples the sea change with the use of mobile devices and tablets to quickly scan social media sites and search engines alike.
"Google is now taking 'social signals' into account when ranking Web sites in search results," said Stephen Fairley, chief executive officer of The Rainmaker Institute. "So if your firm is not active in social media, you're now being penalized by Google and your website rankings are starting to drift down. The longer you wait to jump into social media, the more you're going to be penalized."
You can view a three-minute video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.
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