LegalTechNY Discussion: Barriers to Social Media Adoption [video]
If you've been following my series of blog posts about our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — you know that the panelists clearly established the importance of social media marketing for law firms. A reasonable person might wonder, though: If we're past the tipping point for law firm use of social media, why are so many firms still reluctant to dive in?
Panel moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, put that very question to our experts and asked them to identify the primary barriers to social media adoption in law firms.
Stephen Fairley, chief executive officer of The Rainmaker Institute, identified a very common roadblock at many firms: "Too many chefs in the kitchen."
Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®, shared that his personal experience as a lawyer and law firm marketing consultant taught him that one of the biggest barriers to any new marketing approach is a lack of attorney training. "As lawyers, we're trained to pick apart an argument, to look at the details and to examine the downside of things, but we're really not trained to be social," said Bodine
You can view a three-minute video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.
Also check out these previous posts:
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