LexisNexis Martindale-Hubbell VP Discusses Attorney Rankings, Ratings, Reviews on LawMarketing.com
LexisNexis® Martindale-Hubbell® Vice President Carlton Dyce was recently featured in an article on LawMarketing.com, an online marketing resource for attorneys and legal marketers. Dyce, who is Vice President of Peer Review Ratings and Client Review Services, discussed the value of lawyer rankings and ratings to consumers who are hiring attorneys.
From Consumer Reports to Yelp, people turn to ratings, reviews and rankings whether they're buying a television or selecting a new doctor. Independent evaluations and feedback have become an important part of the purchasing process, Dyce says. That carries over into the legal profession.
Online ratings offer a few benefits to people — whether corporate counsel, small business owners or individuals — who need to hire an attorney:
- Ratings and rankings help narrow the available choices. If an online search yields several pages of results, ratings allow consumers to quickly focus in on a few attorneys to potentially hire.
- The reviews from previous clients help reassure prospective clients that they're making the right hiring decisions.
- Ratings, reviews and rankings allow consumers to make faster, smarter decisions when hiring attorneys.
In a nutshell, reviews, ratings and rankings help differentiate law firms and lawyers in the minds of potential clients, and validate the decision once a person decides to hire a specific attorney, Dyce said. They offer attorneys a way to stand out in a crowd.
LawMarketing.com Editor in Chief Cindy Greenway agreed. "Attorney ratings and ranks are something that is very important to a law firm," Greenway said. "Attorneys do need to be creating time in their practice to make sure that they know what's being said out there, that they are checking out these review sites, that they are engaging."
Click to listen to Carlton's interview and get a greater understanding of the value of ratings!
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