World Peace, Unicorns and the Perfect Client
What did you wish for as a child? Think back. Me, I closed my eyes and imagined that a beautiful, magical unicorn would show up on my front lawn, ready to fly me anywhere in the world. Envisioning a world where there was no strife and all nations lived peacefully was another wish. Ah, dreams of the young.
Now ask yourself another question: if you could wish for something (or someone) that would benefit your professional life, what would it be? I had always wished for the perfect client.
But like world peace and unicorns, this was also quite a fancy thought.
No one is perfect, but can we shape our own destiny and the ways in which we act and react to our clients. Sometimes a client relationship starts out nicely, but slowly goes downhill. There are a few key things to remember when it runs its course:
- Remember the good times. There was an initial reason as to why you and your client came together in a professional manner: perhaps he or she found you on Lawyers.com or on your website or blog. Maybe it was a referral. Whatever the reason, there was a shared interest.
- Don't burn bridges. Your almost-former client may have a huge number of contacts in the industry. He or she may point you in the direction of another potential client when your professional relationship ends.
- It's a small world. Remain cognizant of your conversations at industry events or meetings. The person sitting at the next dinner table may have someone in common with you-not to say that you should temper all comments, but be aware of the surroundings.
- Be social media savvy. Don't tweet or post anything on social media sites that may jeopardize your relationship with past and present clients. Even a cryptic message that is an inside joke may be misconstrued, so be careful about what you type — it's out there forever.
Regardless of your tenure or the time you have spent with a client, always end the relationship on a positive note. You never know where your next opportunity may come from in the future. I don't think you'll see world peace or a unicorn, but some dreams do come true.
If you would like to learn how to attract more potential clients who are looking for legal help, give us a call at 866-799-3717, or contact a LexisNexis Law Firm Marketing Specialist.
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