Use Chat to Engage with More New Clients
Let's chat for a second about chat: Are you using it as a means to engage with prospective new clients coming to your website? Lots of consumers prefer to chat before picking up the phone. For example, an ATG Global Consumer Trend study found that 90 percent of U.S. consumers ranked click-to-chat as "useful to extremely useful." Likewise, an eMarketer.com survey found that 63 percent of respondents were more likely to return to a particular website after conducting a live chat.
Live chat has real advantages for your website (and your new client intake process) as more customers these days are turning to the Internet to resolve their legal issues before they pick up the phone or start to draft emails.
Here are some more reasons to add chat:
Prospective clients still interact with a real person. You know it's genuine because live chat is real time — it's like a placing a phone call to your office and having a conversation without having to wait on hold or call back during normal office hours. (Chat can be offered 24/7.)
It's easy to use. Would-be clients just open up a dialogue box and start typing. And for some, it might be a little less intimidating to chat first about their legal matter.
It's immediate. Visitors to your website can quickly start the process of hiring you to represent them (or for inquiries that aren't bonafide leads, they too can be redirected, saving time for both you and the website visitor).
Some of our customers are already using chat to their advantage on their website. Dale A. Burrows, Law Office of Dale A. Burrows, P.C., states:
"I like the fact Martindale-Hubbell® Live Chat greets my website visitors and gives them the impression of responsiveness and that they will receive the attention they need, at a time when they may really need help the most. Live Chat helps more effectively screen leads we receive and allows me to get a read on what I am facing, before I face it. It gives me more information and a heads up before I contact the potential client."
Martindale-Hubbell Live Chat provides:
- Chat functionality on your firm's website
- A Live Chat agent located in the U.S. available 24/7
- A legal-specific chat transcript related to the firm's area of practice, with the ability for your firm to customize the transcript
- Transcripts of the chat emailed directly to you including the prospect's email and phone number
Our Law Firm Marketing Specialists stand ready to answer your questions and help you add Martindale-Hubbell Live Chat to your firm's website. Call 1.888.871.8813 or contact us online.
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