Channel Surfing: How Adding Social Media Advertising Can Enhance Your Law Firm Marketing Campaigns
Social media advertising is emerging as an effective complement to online marketing programs, according to a recent survey.
Specifically, the majority of advertisers (66 percent) surveyed by Vizu, a Nielsen company, indicated they are using paid social media advertising in combination with other online and offline advertising.
What this means for attorneys is that social media advertising can be a productive channel for driving more leads, when used in conjunction with website SEO for attorneys, lawyer video marketing, pay-per-click advertising, and law firm blogs.
Here's how it works:
Consider advertising on Facebook. Facebook now allows you to target your audience by location, gender, age, likes and interests, relationship status, workplace and education. This means that your firm can place an ad on the side of the news feed, or locate a "Promoted Post" within the newsfeed.
Want to promote your personal injury practice to local motor cycle enthusiasts? Or your real estate experience to highly educated, married couples who may be looking to move to a bigger home? You can now do it with Facebook.
Be advised: Only 5 percent of advertisers surveyed by Vizu responded that they are placing primarily social-only campaigns. And depending upon the area of law you practice, or where your firm is located, certain channels may not be right for your online advertising.
But there is great opportunity emerging and it's time you got involved. Ask your provider for more information on social media advertising. Future prospects are standing by.
To learn more about paid social media advertising and what it can do for your firm, contact a LexisNexis Law Firm Marketing Specialist.
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