LexisNexis Wins WMA's "2012 Best Legal Integrated Ad Campaign", 4th Major Win in 6 Months
I am pleased to report last week's announcement that a campaign developed by LexisNexis Law Firm Marketing Solutions won the 2012 Best Legal Integrated Ad Campaign honor in the Web Marketing Association's International Advertising Competition (IAC).
This win was particularly rewarding as the winning campaign for Macey Bankruptcy Law was a total LexisNexis team effort. Leveraging a LexisNexis® Content Sponsorship, the "Macey Bankruptcy Law Campaign" included an exclusive opportunity to be showcased as a thought leader on a national level.
This campaign featured several components including strategic banner placements on www.Lawyers.com (e.g., http://bankruptcy.lawyers.com/); banners linked to Macey's website, and links to a new bankruptcy microsite built by our Web Visibility Solutions team; plus videos and a Social Media strategy to showcase the firm's expertise (blog, social media profiles, content syndication).
Fourth Major Award Win in Six Months
This win marks the fourth major win for LexisNexis in the areas of website design and online marketing. Other awards we recently won include:
CODiE™ Award from the Software & Information Industry Association in the digital content category of Best Legal Solution for LexisNexis Client Center. Client Center is an online client collaboration portal built into the websites we develop for law firms.
Web Marketing Association WebAwards for "Outstanding Website in the Legal Industry" (John J. Sheehan of Boston, www.attorneysheehan.com) and "Legal Standard of Excellence (Phillips & Associates of Atlanta, www.bobphillipslaw.com).
As Senior Product Director, Web Visibility Solutions, I am extremely proud of the very talented and dedicated professionals I work with here at LexisNexis. These awards showcase the professionalism and innovation we bring to law firm websites.
But we've got much more in store. Stay tuned.
Also check out these previous posts:
Leave a Comment