"Mark It On Your Calendar": February Blog Topic Ideas for Attorneys
Confession time: Sometimes I struggle to come up with blogging topics. It's not always easy to generate ideas that will be relevant to readers.
But the next time you find yourself staring at a blinking cursor on a blank screen, turn your attention to your calendar. Ask yourself, what events are coming up and why are they of interest to your clients and prospects? Because if your readers are already thinking about a topic, then an article on that same issue is more likely to catch their attention.
For instance, this time of year, most people are starting to seriously consider their tax situation. Here are some timely and topical approaches you can take to blogging about looming income taxes this month:
- Discuss the IRS changes to the 2012 tax year (http://www.irs.gov/uac/In-2012,-Many-Tax-Benefits-Increase-Due-to-Inflation-Adjustments). For example, personal and dependent exemptions have increased by $100, to $3,800.
- Estate planning attorneys will want to blog about changes to the basic exclusion for estate taxes.
- Births, deaths, divorces and adoptions can each have a tremendous impact on a family's tax returns. Attorneys who practice family law should help their clients understand how each of these major life events may affect their taxes in 2012, 2013 and beyond. In many instances, a client may have to overhaul his or her entire tax planning strategy.
- The "fiscal cliff" deal allowed a number of new tax increases. Although much has already been written about it, tax season gives you another opportunity to break it down for your clients, explain how these increases may directly impact them, and offer strategies for minimizing the impact.
- Attorneys who work with small businesses should discuss changes to the taxes on business investments, payroll taxes and income tax. How do these changes impact the company's annual budget, expansion and hiring plans?
Other current topics to consider in your February marketing efforts:
If articles about income taxes are not relevant to your practice, here are a few other upcoming events you should consider when planning your blogging calendar for the coming weeks and months:
- February is Black History Month
- Feb. 9 is National Stop Bullying Day
- National Entrepreneurship Week runs from Feb. 16 to Feb. 23
- March is Credit Education Month
Need help taking your law firm's blogging and social media marketing program to the next level? To request a free Social Media Evaluation, contact a LexisNexis Law Firm Marketing Specialist.
Also check out these previous posts:
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