"Mark It On Your Calendar": March Blog Topic Ideas for Attorneys
To successfully market your legal practice online, make it easier for potential client to find you and demonstrate your practice-area or industry expertise.
But how do you do that day in and day out without sounding repetitive? One strategy: Focus on current events that intersect with your legal practice and affect your clients' lives.
Spend some time each week or each month thinking about upcoming events, holidays, seasons and deadlines that matter to your clients. With advance planning, you can develop content for your blog, schedule tweets and contact reporters with article ideas. Then, when your clients and prospects start thinking the issue, you'll be out front offering commentary, advice and legal analysis.
Let's look at some upcoming events you should consider adding to your marketing calendar:
- Corporate attorneys and employment lawyers will want to discuss the legal issues surrounding workplace-sanctioned gambling as the NCAA basketball tournament March Madness (March 19-April 8) gets underway.
- Consumer rights lawyers can use National Consumer Protection Week (March 3-9) and World Consumer Rights Day (March 15) as an opportunity remind clients about federal and state consumer protection laws, and discuss how clients can stand up for their rights.
- Civil rights attorneys, as well as lawyers who have clients in the media and at government agencies should remember that March 16 is Freedom of Information Day.
- April is Child Abuse Prevention Month, and attorneys who practice family law will want to talk about recognizing and addressing the signs of child abuse. Similarly, if you're a non-profit, healthcare or education attorney, you'll want to remind clients what it means to be a mandatory reporter of child abuse and neglect.
- And, of course, tax attorneys can spend the days leading up to April 15 discussing a host of issues related to personal income tax, including those surrounding home office deductions; the legal implications of home short sales and canceled debt; and what steps people can take today to better prepare themselves for filing their taxes next year.
Looking for other inspiration? More dates to consider include:
- March 8: International Women's Day
- April 2: Reconciliation Day
- April 21-27: National Crime Victims' Rights Week
- April 22: Earth Day
- April 24: Administrative Professionals Day
Need help taking your law firm's blogging and social media marketing program to the next level? To request a free Social Media Evaluation, contact a LexisNexis Law Firm Marketing Specialist.
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