Real-Time Leads for iPhone and Android Users
The use of mobile devices as a way to obtain information and connect with other people continues to soar. According to International Data Corp., the worldwide smartphone market grew by more than 54 percent last year. Our own market research has illustrated this mobile revolution is affecting the way law firms market their services as well, with more than 1 in 5 consumers using a mobile device to search for an attorney in the past year.1
LexisNexis® Martindale-Hubbell® is working hard to keep our customers in front of this trend with a variety of strategies to drive more mobile consumers to Lawyers.comSM, such as a mobile-friendly search platform and other strategic partnerships. At the same time, we're developing new services to help law firms better leverage mobile technologies in the way they respond to these prospective clients. New mobile technologies that allow lawyers to receive leads immediately — and respond from anywhere — accelerate a law firm's response time so it connects with prospective clients at the precise moment when they're looking to hire counsel.
Earlier this year, LexisNexis introduced Lead Alert, a new service for attorneys which was initially available just for the iPhone. Due to the popularity of this program we've extended the service to also be compatible with Android-powered smartphones.
LexisNexis Lead Alert is an application that instantly delivers phone and email lead information to an attorney's mobile device, allowing him or her to receive and respond to prospective client inquiries. These leads are all sourced from the lawyer's profile on Lawyers.com, martindale.com or from his or her LexisNexis-hosted website.
The concept of a mobile alert service is to help law firms convert a higher number of new client inquiries by improving the speed with which it responds to these leads. LexisNexis Lead Alert provides our customers with real-time lead notification and streamlined response options, which enable lawyers to reply immediately when a prospective client is in need of a lawyer.
LexisNexis Lead Alert for Android is the latest example of a mobile application developed by LexisNexis to help lawyers manage and grow their practice wherever and whenever convenient, improving productivity and ultimately work/life balance. Get started on Lead Alert, or for more information on law firm marketing tools to help you grow your practice, contact us.
1 Based on a survey of 4,000 adult Internet users (Internet users comprise 78% of the U.S. adult population** and the U.S. adult population comprises 235 million according to the U.S. Census 2010) conducted by The Research Intelligence Group (TRiG), March 2012. ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted April 26-May 22, 2011.
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