Blog Topics – Keeping Content Fresh

Hildy Silverman — Tue, 27 Mar 2012 19:28:00 GMT

One of the challenges for attorneys maintaining blogs is how to keep from writing the same old content that every other lawyer in your discipline is posting. While this may not be a problem for blogging attorneys with diverse areas of practice, those who have a narrower focus may find yourselves scratching your heads to come up with something new, interesting, and informative. The following are a few tips and tricks for keeping your blog content worthy of a potential client's bookmark.

Plumb the news. The law is fluid, with new legislation, landmark decisions, and challenges to existing regulations reported nearly every day. Share your opinion on the latest change to your state's divorce laws or speculate on a challenge heading to the Supreme Court.
Get in on the gossip. High profile cases, especially those involving celebrities, can be rich sources of blog fodder. "Jane Starlet's" recent divorce may be your opportunity to expound on California's 50/50 division of assets, while Joe Proball's lawsuit over his pitbull biting a jogger can be your chance to explain how you would have gotten the case dismissed.
Interactivity. Try something different from posting flat prose. How about a quiz? For example, if you handle bankruptcy, you could post a quiz based on the questions typically asked of a client in order to determine whether Chapter 7 or Chapter 13 bankruptcy would be their best option.

Search engine optimization may draw visitors to your blog, but you need to keep your content current and interesting, and change it up from the same old, same old. With a little investment of time and effort, the result will be regular readers - who will also become leads.

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Blog Topics – Keeping Content Fresh