And All that Jazz, Part 1—How to Take Your Website from OK to Dynamic
So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time to consider making your website even more dynamic and interactive. Consider this one of your goals in 2013: Converting more website visitors to clients.
So how can you increase the visibility, credibility and personality of your practice? I'd like to suggest three options to help your website and online presence: video and podcasts; blogging; and live chat. These may sound intimidating, but they really aren't — especially if you take your time and wade in thoughtfully, rather than jumping in with both feet.
Clients want to feel a personal connection with their lawyers, and you can let your personality and experience shine through your website. This will make people more likely to call you with their legal issues, rather than the law firm down the street.
In my next blog post, I'll talk more about each option, but here are some thoughts to get your creative juices flowing — start thinking about what you can do to leverage the strength of your website and make it pay off through attracting more clients:
Video and Podcasts
People love to watch videos and listen to podcasts online. According to YouTube, over 4 billion hours of video are watched each month on its website and 72 hours of video are uploaded to the site every minute. Through video and podcasts, clients and potential clients can gain real insights into your firm.
Blogging
Internet-savvy consumers are paying attention to legal blogs. Nearly 30 percent turn to these online resources when researching a legal issue and slightly more than 20 percent read legal blogs when finding a lawyer according to the Attorney Selection Research Study by The Research Intelligence Group (TRiG).
Live Chat
When potential clients have issues and questions, they often want answers right away, even if it's Sunday at 3 A.M. (sometimes that's when clients need a lawyer the most!). By offering a live chat option through your website, you can provide that resource. If you make prospects wait an extra hour or until the next day, they may find another attorney who can help them immediately.
Want to learn more about creating a dynamic website? To get a free Website Evaluation and Consultation, contact a LexisNexis Law Firm Marketing Specialist.
Also check out these previous posts:
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