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Learn How Pay-Per-Click Fits Into Your Law Firm Marketing Strategy (Free Webinar Recording) - weingajx

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Learn How Pay-Per-Click Fits Into Your Law Firm Marketing Strategy (Free Webinar Recording)

Jul 06, 2012 01:20 PM by
Jason Weingarten
Jason Weingarten
Associate Product Manager Ask a question
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If you don't understand how to utilize pay-per-click (PPC) advertising to complement your overall online marketing strategy, your law firm could be losing out on a lot of new business.

Relying on "organic" search engine optimization (SEO) by adding content and links that get your website found by search engines naturally, without paying for placement, is not enough. However, paying for guaranteed placement in the paid search areas of search engine results pages (SERPs) is also not a stand-in for a long-term search engine marketing strategy.

Instead, a combination of both is the most effective use of your budget: SEO is the best for long-term ROI, but PPC is the most flexible and immediate.

The benefits of PPC advertising
How law firms can harness the power of PPC was the focus of a recent webinar I presented entitled Pay-Per-Click Advertising for Small Law Firms. I was joined by Daniel Cintra — a Strategic Partner Manager at Google, who discussed the benefits of working with a Google AdWords Certified Partner to maximize your investment in paid search advertising. (LexisNexis is one of a select number of Google AdWordsTM Certified Managed Partners in the United States.)

Undoubtedly, PPC is an effective tool for law firm marketing.  But how do you build a PPC program designed for success and return on investment? I encourage you to click here to view or download the free recording of this webinar, where you'll learn how this powerful advertising tool can: 

  • Gain immediate search ranking results to raise the online visibility of your firm
  • Deliver highly targeted leads by reaching the right prospects
  • Allow for a flexible budget and return on investment to maximize campaign dollars
  • Complement SEO efforts to help you "own more of the search engine results page"

You'll also learn about what's working with PPC for small law firms, and the benefits of working with a Google AdWords Certified Partner.

If you're interested in starting your own pay-per-click program to generate more leads from potential clients, contact us.

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