Top 10 Essentials for Law Firm Blogging: #1. Start By Identifying Your Business Goals
When done right, a blogging and social media marketing strategy can produce real business results. In fact, one out of two respondents to the American Bar Association's 2012 Legal Technology Survey (from firms of nine attorneys or fewer) who are blogging reported retaining clients directly or via referral as a result of their legal topic blogging. That's not just leads, but paying clients.
But don't just jump into blogging and social media. Like any other aspect of your law firm marketing, you need an actionable strategy. To formulate that strategy you first need objectives.
Identify Your Business Goals
Answer these critical questions to get started with your blogging and social media program.
- For which areas of my law practice do I want to be known?
- Do I want my blog to focus on local or national issues — or both?
- Do I have the time to learn the different social media networks and set up my profiles?
- How much time will I be able to devote to blogging every week?
These answers will form the basis of your blogging and social media marketing strategy.
Follow My Blog Series: "Top 10 Essentials for Law Firm Blogging"
In the coming weeks, follow me to read the "Top 10 Essentials for Law Firm Blogging." With each post, I will provide proven techniques to attract more, higher quality prospects through blogging and social media marketing. Next up: Make the Best Use of Your Time.
If you'd prefer to jump ahead, feel free to download our recent paper: "Be a Social Media Rock Star With Your Firm's Blog" — or if you prefer, listen to the free companion webinar.
When you're ready, schedule your free consultation to receive a complimentary, custom "Blogging & Social Media Grader Report Card," or email me at Jason.Weingarten@LexisNexis.com.
Don't get left behind!
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