Top 10 Essentials for Law Firm Blogging: #9. Research Ethical Considerations
Concerns about violating ethics guidelines for online marketing and social media should not limit your ability to effectively market your firm.
Proceed with caution. But definitely proceed.
Here are a few quick tips.
Ask Your Bar: Contact your state bar and ask specific questions to ensure compliance. Your state bar may have some form of guidance to share and may host events to cover this topic.
Approve All Comments: Be sure you approve all comments made on all social media platforms that represent you or your firm before they are posted.
Stick to the Facts: Focus on the facts and refrain from making false, misleading blog post comments, website content, tweets, status updates, and client testimonials.
Assume Your Responsibility: If you work with a vendor, even if you're not making the communication, you're still responsible.
Engage Carefully: Being mindful about what you are doing, it is entirely possible to engage in social media without creating an attorney-client relationship. If an online request or conversation becomes specific, simply set up time for an offline consultation.
For additional guidance, I highly recommend you download and view, "Ethics Essentials for Successful Online Legal Marketing," a free webinar we recently produced on this subject.
Follow My Blog Series: "Top 10 Essentials for Law Firm Blogging"
In the coming weeks, follow me to read the "Top 10 Essentials for Law Firm Blogging." With each post, I will provide proven techniques to attract more, higher quality prospects through blogging and social media marketing. Next up: Consider launching a stand-alone blog.
If you'd prefer to jump ahead, feel free to download our recent paper: "Be a Social Media Rock Star With Your Firm's Blog" — or if you prefer, listen to the free companion webinar.
When you're ready, schedule your free consultation to receive a complimentary, custom "Blogging & Social Media Grader Report Card," or email me at Jason.Weingarten@LexisNexis.com.
Don't get left behind!
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