Top 10 Essentials for Law Firm Blogging: #10. Consider a “Stand Alone” Blog
Fresh content from a blog can increase the search engine optimization value of your website. But if you already have a strong blog on a well-performing website, you may want to consider building on your success to generate even more leads.
Developing a blog independent of your site enables you to own more of the search engine results page (where your stand-alone blog, your website and your pay-per-click ad can all appear for the same search). Multiple blogs can also help your firm promote multiple areas of practice.
A stand-alone blog is not a replacement for a blog on your website, but it can help generate business results:
- Enable your firm to potentially rank several times in a single search engine result for a key topic (for content on that blog, the general website, and separate pay-per-click online advertising).
- Promote a specific practice area and drive high-quality leads attracted by topic-driven content on timely legal subjects that legal consumers are searching for online.
- Market to different audiences and/or geographic locations, especially if your firm has multiple offices.
Click here to download a free copy of the complete list of "Top 10 Essentials for Law Firm Blogging."
If you need help starting a blog and promoting it on various social channels, contact a LexisNexis Law Firm Marketing Specialist.
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