MUST-SEE WEBINAR FOR ATTORNEYS: How to Generate More High-Quality Leads from Paid Search Advertising
For the first time ever, in 2012 U.S. online advertising spending exceeded the total amount spent on print magazines and newspapers, and is projected to eclipse television advertising by 2016.*
Today, not only are there more than 3 billion searches every day on Google, but search advertising is also now extending to the millions of users and their searches on more channels, from Facebook to YouTube to thousands of high-traffic websites.
Paid search marketing, or online advertising, can deliver an amazing return on investment and generate more, higher quality leads. However, not properly applied, paid search can also be an expensive, ineffective drain on your marketing.
Please join me as I co-host a complimentary one-hour webinar, THE BIG PAY-OFF OF PAID SEARCH: How to Generate More High-Quality Leads for Your Law Firm. We'll help demystify paid search for solo practitioners and small law firms, with answers to such questions as:
- What is paid search and how can it drive more, higher quality leads for my firm?
- What are the different channels (Google pay-per-click [PPC] advertising, YouTube, social media marketing, website advertising, etc.)
- Where can I effectively integrate paid search with my other marketing tactics?
- What is a Google Adwords Partner and how can one help me be more effective with PPC?
Google Representative to Join Presentation
During this presentation, I will be joined by Eli Romberg, Strategic Partner Manager, Legal Channel Sales team for North America, Google, who will provide an overview of how a Google Adwords Partner can help generate more visibility and business for your firm.
Click here to register for this event.
If you need help with your online advertising, contact a LexisNexis Law Firm Marketing Specialist.
*Source: eMarketer, Jan. 2012
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