No Laptop? No Problem. Mobile Devices Are Changing How People Find Lawyers
Way back in the day — say, all the way back in 2009 — people basically needed a computer and an Internet connection to get online. That meant a lot of people who couldn't afford monthly Internet fees and a desktop computer probably weren't surfing the Web much. So when they needed an attorney, they weren't going online to find one. But that was then.
According to comScore, as of June 2012, more than 110 million people in the United States owned smartphones. And those numbers are expected to keep growing. With so many iPhone, Droid and other smartphone owners used to the Internet at their fingertips, you can bet many of them are going online when they need legal advice.
LexisNexis® Martindale-Hubbell® has looked into this very topic, and we know how mobile devices have changed the way people are looking for lawyers. According to the Attorney Selection Research Study by The Research Intelligence Group (TRiG), 76 percent of those looking to hire an attorney in the last year used an online resource. And among those, 21 percent used a smartphone and 12 percent used a tablet.
If you don't think people are looking online for attorneys, you are only fooling yourself. If you think your competition isn't online, you are making an even bigger mistake. And there is a lot of competition-here in my home state, the Colorado Bar Association has about 18,000 members and that doesn't even include all the licensed lawyers throughout the state. Fortunately, establishing an online presence is well worth the time and money, if you go about it the right away. Stay tuned to future blogs for more tips. Can't wait? Contact a LexisNexis Law Firm Marketing Specialist today to learn more!
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