Leverage PPC Advertising to Gain Visibility
Pay-per-click, a.k.a. PPC, is a great way to gain visibility for your firm with the ability to go right to the top of the search engine results page. PPC offers you the highest level of budget control as well as transparency into how many people viewed your advertisement and how many people actually visited your site. Access this webinar, hosted by LexisNexis Director of Product Management Robyn Raybould Schmidt, as she discusses the basics of PPC and how to set up and build a successful campaign.
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