Lawyers.com Online Marketing Strategy
Rocco Impreveduto, Senior Marketing Director of Consumer Marketing for Lawyers.com, discusses the firm's online marketing strategy for building brand awareness, increasing traffic and maximizing value to LexisNexis® Martindale-Hubbell® customers with Lawyers.comSM profiles. Following Google, Lawyers.com is the online legal resource cited most by consumers who sought an attorney in the past year.*
*Based on a survey of 4,000 adult Internet users conducted by The Research Intelligence Group (TRiG), March 2012.
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