LFMS Case Study: Scott J. Sternberg

Having relied mostly on traditional forms of marketing (radio, print advertising and community networking) to generate new business, Florida firm Scott J. Sternberg & Associates was troubled by the substantial drop-off in the number of leads provided by those media. This case study details how Sternberg increased the quality and volume of its leads with integrated online marketing solution featuring a custom website with search engine optimization, a pay-per-click paid search campaign, Lawyers.com^SM profiles and a blogging and social media marketing program.