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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Your Hidden Social Media Weapon: The IT Team

Oct 25, 2013 09:50 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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As IT people know too well, most non-techie people don't really understand how hardware, software, the cloud and all that other stuff work. And most lawyers know how much they rely on their IT folks to handle the back end, support and planning for...

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Two Great Tastes that Taste Great Together—Integrating PR and Marketing

Oct 24, 2013 11:37 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Marketing and PR, PR and marketing — only really big firms differentiate between the two, right? Not exactly. PR and marketing consist of distinctly different activities and serve different functions. In order to ensure the greatest ROI, you need...

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Learning from the Best—How Your Firm Can Adapt World-Class Social Media Campaigns

Oct 23, 2013 10:31 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Lawyers have grown accustomed to the rules, ethics and goals of their profession and are often leery about seeking direction from unrelated industries. However, attorneys also aren't necessarily known for their cutting-edge social media marketing...

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World Peace, Unicorns and the Perfect Client

Oct 22, 2013 11:36 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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What did you wish for as a child? Think back. Me, I closed my eyes and imagined that a beautiful, magical unicorn would show up on my front lawn, ready to fly me anywhere in the world. Envisioning a world where there was no strife and all nations lived...

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How Effective is Your #lawfirmmarketing?

Oct 21, 2013 11:02 AM by
Megan Reile
Megan Reile
Business Analyst Ask a question
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Twitter may not jump to the forefront as an obvious social media channel for attorneys, but that could be just the reason it's so successful. With fewer competitors in the space, your firm can stand out even more. That being said, I'd like to...

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Taking Your Blog to the Next Level

Oct 14, 2013 11:30 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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These days, the quality of your blog is one of many factors that potential clients will consider when determining whether it makes sense to use your firm's legal services. It's all about connecting at the right time with people who need your expertise...

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Mark It On Your Calendar: October/November Blog Topic Ideas for Attorneys

Oct 11, 2013 11:18 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Each month, we highlight upcoming events, anniversaries, holidays and observances that have a legal connection. These occasions may help inspire blogging topics. And because relevant online searches can spike in the days leading up to these events, topical...

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It’s All about the Benjamins

Oct 09, 2013 10:42 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm a fan of both Shakespeare and P. Diddy (formerly Puff Daddy) — both of whom are unique and controversial figures of their time. Achievements abound in their respective, yet vastly different professions. No matter the industry or how much...

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Social Media Is Like a Crowded Elevator...with Potentially Thousands of Other People

Oct 08, 2013 11:54 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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In my previous post , I described the five things that attorneys should never, ever do on social media. Here, I delve a little deeper into #1: Never talk about clients, other attorneys or judges online. Confidentiality and privilege represent two of the...

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You Should Be in Pictures—Or at Least in a Law Firm Video!

Oct 04, 2013 10:38 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Have you ever clicked on a YouTube video, only to get sucked in to watching 10 more? Or have you stopped work to check out a video sent by your college roommate, who always had such a good sense of humor? Then you know how powerful video can be. While...

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