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Dear Abby, Should I Participate in Online Legal Advice Forums?

Aug 13, 2013 10:41 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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For many lawyers, participating in online legal advice forums counters their most fundamental instincts. The barriers to entry for these sites tend to be extremely low. Attorneys who respond rarely, if ever, have to provide proof of knowledge or peer...

Getting Value from Doing Good—How to Combine Pro Bono with Social Media

Aug 08, 2013 10:35 AM by
Steven Long
Steven Long
Law Firm Marketing Specialists Ask a question
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You do good by doing pro bono work. But have you thought about how you can leverage that work you're already doing to help pay off with more clients? No? Well, you should — and it's probably easier than you thought. By melding your pro bono...

To Chat or Not to Chat

Aug 02, 2013 10:20 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Live chat: If you're not already using the technology on your own law firm website, you've surely seen it on other sites. Often appearing in the form click-to-chat button or pop-up, live chat functionality welcomes a visitor to a page, offers...

Which Legal Topics Generate the Most Online “Buzz”?

Aug 01, 2013 10:33 AM by
Michael Stanisci
Michael Stanisci
Law Firm Marketing Specialists Ask a question
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There's a reason English teachers stop judging students solely on composition and grammar as they progress through school. It's because the element of emotional engagement is introduced. Readers have a rainbow of choices on the Internet and are...

You Don’t Have to Be a Fashion Plate, But You Do Need to Dress Professionally

Jul 30, 2013 09:31 AM by
Denise Hoelscher
Denise Hoelscher
Law Firm Marketing Specialists Ask a question
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Those of a certain age may remember the television show "Ally McBeal," and the hubbub that the show's title character (an attorney) caused with her short skirts. More recently, a judge in Tennessee sparked a furor when he urged female lawyers...

Would You Like to Clone Yourself?

Jul 29, 2013 10:37 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Think about your day as an attorney. Are you busy? Too busy? It's tough to be a lawyer who is everywhere at once. Some days you may wish for a clone that can handle your workload and be available for potential clients around the clock. Cloning just...

Offering Free Consultations without that Faint Whiff of Desperation

Jul 24, 2013 10:33 AM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Can free consultations or case evaluations ever be too much of a good thing? Well, no, not really, at least from the perspective of a potential client. But marketing that free offering on the firm's website requires walking a finer line than many...

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