Your website's search engine rankings are influenced by a number of factors, including the frequency with which content is being updated. At the same time, some Web searches are seasonal. For instance, not surprisingly, there are more income tax–related...
Your website has the potential to be the major driver of new business for your firm — a well-designed site gives you a professional Web presence and creates more traffic. Creating a law firm website based on client needs demonstrates the value you...
Most of us live in two worlds — one consists of our personal relationships with friends and family, the other is made up of our professional interactions with clients and co-workers. It can be very tricky to keep these worlds separate in the online...
In my last blog post, I described three options for making your website more dynamic and converting visitors to clients: video and podcasts, blogging and live chat. Here, I'll delve a little more deeply into each one: Video and Podcasts From a technical...
This is the third part of a three-part blog post about whether your website accurately reflects your firm practice. Check out my earlier posts about creating a website that mirrors your office and whether potential clients can trust you based upon their...
OK, so you have done the basics, paid for a nice website and have your firm information on Lawyers.com SM and martindale.com ®. Now what? First — have you looked at your listing recently? If you have been reading my blog you most likely have...
When it comes to marketing of professional services, no strategy that is effective is without some degree of risk. Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, raised this issue during our LegalTech...
