There comes a point with any new medium of communication in which it either fades out as a fad or reaches such critical mass that it becomes an accepted platform. According to many experts, we've reached that tipping point with social media. In the...
During our LegalTech New York 2013 panel "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession," moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at...
In a meeting with a law office yesterday, I was asked for any San Diego best practice blogging recommendations . For starters, frequent postings makes it easier to be found in the search engines. Google, Yahoo and Bing want fresh, new content on a regular...
What kind of lawyer are you? Beyond the obvious answer about what area of law you focus on, that is. You've probably spent a lot of time thinking about your reputation, what differentiates you from your competitors and what really resonates with you...
The evidence is mounting. The results are undeniable. Social media is now a must-have component of a successful law firm's online marketing strategy. In fact, 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of surveyed solo...
To successfully market your legal practice online, make it easier for potential client to find you and demonstrate your practice-area or industry expertise. But how do you do that day in and day out without sounding repetitive? One strategy: Focus on...
Social media advertising is emerging as an effective complement to online marketing programs, according to a recent survey. Specifically, the majority of advertisers (66 percent) surveyed by Vizu, a Nielsen company, indicated they are using paid social...
