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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Most Consumers Go Online to Look for an Attorney

May 14, 2012 05:26 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 12 comment(s) |  

When you read this statistic, let it sink in: 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process* The way consumers look for a lawyer has changed in today's digital age. The advent of social...

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What Do Consumers Do After Searching for an Attorney on the Internet?

Nov 20, 2012 02:06 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 8 comment(s) |  

The recent Attorney Selection Research Study by The Research Intelligence Group (TRiG), taught us all sorts of things about where consumers go to search for attorneys online, how they obtain legal information from the Internet and even the specific types...

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Top 10 Best-Read Topics to Write about in Your Blog

Jul 03, 2012 05:36 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 5 comment(s) |  

A smart technique for lawyer-bloggers is to write about topics that consumer clients are already interested in -- and I've got a Top Ten list of best-read topics for you. Many lawyers make the mistake of writing about something first and trying to...

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7 Tips to Keep Your Law Firm Thriving All Summer

May 23, 2013 12:52 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
| 3 comment(s) |  

I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...

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Nearly All Small Firms Use Social Media in Legal Marketing

Feb 12, 2012 10:53 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 3 comment(s) |  

By Larry Bodine , Editor in Chief, Lawyers.com . The era of the Luddite lawyer is over. Solos and GPs in firms of one to five lawyers are embracing social media wholeheartedly, according to new research – even more than our colleagues in large law...

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Google’s Penguin Emphasizes Need for High Quality Law Firm Websites

May 31, 2012 02:01 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 3 comment(s) |  

The recent release of the Google "Penguin" update underscores the necessity for a law firm's website featuring fresh, well-written content-relevant for what users are actually searching for online. Released April 24, Penguin is Google's...

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ABA Webinar on Monday, March 19: Ethics Essentials for Successful Online Legal Marketing

Mar 16, 2012 07:52 AM by
Jennifer Gibson
Jennifer Gibson
Brand Manager Ask a question
| 2 comment(s) |  

Calling all ABA members! On Monday, March 19, Larry Bodine, Editor in Chief of Lawyers.com SM is moderating a complimentary ABA Premier Speaker Series Webinar, sponsored by the ABA Center for CLE: Ethics Essentials for Successful Online Legal Marketing...

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LexisNexis Wins WMA's "2012 Best Legal Integrated Ad Campaign", 4th Major Win in 6 Months

Apr 03, 2012 02:04 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 2 comment(s) |  

I am pleased to report last week's announcement that a campaign developed by LexisNexis Law Firm Marketing Solutions won the 2012 Best Legal Integrated Ad Campaign honor in the Web Marketing Association 's International Advertising Competition...

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Join the Conversation and Let’s Talk About New Business

Apr 23, 2012 04:37 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 2 comment(s) |  

Imagine you walk into a ballroom where everyone's talking. All over there are clusters of people asking about their legal issues and looking to find a lawyer to help them. Everyone is familiar with you and it's easy to walk up to a group and join...

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Don’t Even >Think< About Doing These 5 Things on Social Media

Oct 01, 2013 11:26 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
| 2 comment(s) |  

Attorneys have been hearing a lot about how they should "do" social media, and for good reason. Social media can be a cost-effective way to reach your target audience. However, law firms play by a different set of rules than other businesses...

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