Mel Brooks once said, "Tragedy is when I cut my finger. Comedy is when you fall in a sewer and die." Like all great comedians, he understands that people react differently when they feel something directly involves them . Every communicator...
I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...
Google+, which Google rolled out amid much fanfare in 2011, has become the second-largest social networking site in the world (235 million active users). However, there are very mixed opinions about how useful Google+ is for legal professionals and, in...
With so many attorney websites to choose from, consumers have extremely high expectations when they go online to look for a lawyer or learn more about their legal case. If they don't see what they are looking for, or if they don't like what they...
When it comes to obtaining new clients, sometimes the most important thing you can do is respond to leads faster than the firm across the street. Lawyers now have a new tool at their disposal for engaging with prospective clients at the very moment they're...
I want you to think like an ancient Roman — a fierce, strategic-minded warrior. No, I'm not asking you to act like a gladiator (that may not go over well in the office), just to get in the competitive mindset of one during the summer months...
Random trivia question: What was the first-ever video to appear on MTV when it debuted on Aug. 1, 1981? Answer: " Video Killed the Radio Star ," by The Buggles. Some may admit to having seen it when it debuted, and others may have just caught...
For many years, the term reputation management was something used by public relations professionals to describe the practice of monitoring the reputation of an individual or brand, identifying specific issues that are causing damage, and then deploying...
When any major event happens, it seems like Twitter has become as much a part of the news as the news itself. As one chilling example, consider the tweet sent hours after the Boston Marathon bombings by 19-year-old suspect Dzhokhar A. Tsarnaev: "Ain't...
Whether someone is buying a car, hiring a lawyer, selecting a college or planning a vacation, the Internet has become an integral part of the research and decision-making process. As reported in 2012, 76 percent of all consumers who needed to hire an...
