Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...
According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.com SM "Brand" websites, like a law firm's site Blogs Also topping the list...
Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...
Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...
Another one of the barriers that stands in the way of many lawyers taking the plunge into social media is their fear of what will happen if they offer an opinion about a legal matter in an online forum. Our experts tackled this fear head-on during our...
Here's something to think about: consumers with legal needs are now slightly MORE likely to turn to the Internet and search, as opposed to people they know and trust. More than three-quarters of adults — 76 percent — who looked to hire...
How essential is an effective online marketing program when you're a solo practitioner in a crowded market? Just ask Shawn Golesorkhi. Shawn practices family law in Orange County, Calif., where his office building in Costa Mesa alone is home to 10...
Social media has crossed over. Once thought of as a non-viable form of media, Twitter®, Facebook®, blogs and LinkedIn® updates across all industries are now the norm, and they are used as a bite-sized news source. What role does social media...
You do it. I do it. We all do it — we check out product or service reviews online before we buy. Making an important decision like hiring an attorney is no different. Consumers and buyers of legal services greatly value reviews and recommendations...
In the series of blog posts about our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — we've been recapping the importance of social media marketing...
