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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Check Out the Greatest Blog Post in the History of the Internet! (The Perils of Fake Online Reviews)

Oct 02, 2013 11:09 AM by
Michael Stanisci
Michael Stanisci
Law Firm Marketing Specialists Ask a question
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Seriously, did you really believe that headline? Like that, you may have noticed seemingly too-good-to-be-true claims and reviews on social media sites. Turns out, some of those reviews are too good to be true. Recently, New York State Attorney General...

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Don’t Even >Think< About Doing These 5 Things on Social Media

Oct 01, 2013 11:26 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
| 2 comment(s) |  

Attorneys have been hearing a lot about how they should "do" social media, and for good reason. Social media can be a cost-effective way to reach your target audience. However, law firms play by a different set of rules than other businesses...

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Falling into a Rise in Medical Malpractice Issues

Sep 30, 2013 12:03 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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Now that summer has wound down, a lot of people are settling back into their regular routines with warm, golden memories of vacations, swimming, barbecuing and other fun activities. On the downside, though, many others are dealing with accidents and injuries...

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Why You Should Highlight Your Physical Office Locations

Sep 27, 2013 12:26 PM by
Steven Long
Steven Long
Law Firm Marketing Specialists Ask a question
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It is an increasingly virtual world out there, but potential clients still want to know where you hang your shingle. That's why you should make a point to prominently convey your physical office location(s) on your website and all social media outreach...

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When Website Visitors Discuss the Latest Restaurant, a New Club and Your Law Firm

Sep 26, 2013 12:02 PM by
Michael Stanisci
Michael Stanisci
Law Firm Marketing Specialists Ask a question
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When you visit websites that allow users to provide reviews of services or products (such as Yelp), you can find opinions about restaurants, hair salons, dentists and a host of other categories. You can also find people who have weighed in on their experiences...

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As Students Head Back to School, Lawyers.com Offers Parents Topical & Timely Advice

Sep 25, 2013 11:26 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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As any parent knows, students today have an educational experience that is dramatically different from that of earlier generations. The learning environment has changed, in some ways for the better and some ways for the worse. At the same time, federal...

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You Can Harness the Power of Video to Market Your Law Firm

Sep 24, 2013 09:51 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Video is a powerful medium — one that's increasingly being embraced by law firms as a means of showcasing lawyers' talents, educating viewers and selling legal services. Don't believe me? Just go to YouTube (now the world's second...

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Make Your Practice Descriptions Special, Even If You Aren’t Technically a Specialist

Sep 23, 2013 11:05 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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In an age where consumers expect easy access to more information, not less, the New York State Bar Association recently triggered a flurry of comments and criticism. According to a recent opinion of theirs, attorneys and firms "may not state that...

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Go Mobile or Drive Them Away

Sep 18, 2013 10:47 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Just imagine a scenario in which a potential client has a late-night fight with her spouse. She leaves the house and decides to use her smartphone to try to find a local lawyer who can expedite a divorce. When she arrives at your firm's mobile website...

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Apple, Starbucks, Trump and ... Your Firm?

Sep 17, 2013 11:24 AM by
Stephen Slade
Stephen Slade
Law Firm Marketing Specialists Ask a question
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As highly recognizable brands go, Apple always comes to mind. So does Starbucks. For better or worse, even Donald Trump is right up there. As a lawyer, you might never be as recognizable as The Donald or Steve Jobs, but you still need to build up a brand...

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