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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Chasing Clients, Not Ambulances: How Personal Injury Firms Can Attract Attention that Leads to New Business

Dec 13, 2012 10:36 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
| 2 comment(s) |  

Ask 10 nonlawyers about the legal profession, and nine will probably refer to mid-morning commercials for personal injury (PI) firms. Marketing is paramount for firms that work on contingency and seek to attract clients who might lack personal referrals...

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Online Marketing Tips from Your Dog

Oct 08, 2012 08:39 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
| 2 comment(s) |  

Social media can't happily cuddle up with you on a cold night or bark at the mailman like your canine companion, but you can think of it as your firm's new best friend. What can you learn about online marketing from your dog? Believe it or not...

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“Ask a Lawyer” Program Gives Attorneys a Chance to Stand Out

Jun 14, 2012 01:50 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

One in ten American consumers who sought an attorney in the past year hired a lawyer they found on Lawyers.comSM – where 10% represents 5.8 million people.1 To help you get your fair share of these new clients, Lawyers.com introduced a great program...

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New Service Allows Us to “Kickstart” Your Profile on Lawyers.com

Jun 21, 2012 10:52 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

With more than 28 million Americans visiting Lawyers.com every year 1 – and 70% of those planning to contact a lawyer they found while searching the site 2 – there are thousands of prospective clients for you on our site every single day....

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Social Media Best Practices Start with LinkedIn and Facebook

Jan 03, 2013 06:27 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 2 comment(s) |  

Finding lawyers online has become as common a method to find lawyers as asking friends and family. In fact, three out of four consumers seeking an attorney over the past year used online resources at some point in the process, according to current research...

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Niche Law Firm Obtains Several New Clients with Online Marketing

Oct 02, 2012 01:10 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

In this era of online legal marketing, it's easy to get caught up in metrics such as unique visitors to your website, number of page views, email inquiries and other statistically important barometers. But we all know that the bottom line is still...

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Does Anyone Really Pay Attention to Online Legal Advice Forums?

Oct 22, 2012 08:40 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

Most of us have seen one of those "legal advice" forums on the Internet, but you've probably wondered whether any of your prospective clients take them seriously. Well, the results of the Attorney Selection Research Study by The Research...

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LexisNexis Panel Shares Secrets for “Taming the Wild West” of Social Media

Feb 15, 2013 09:48 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

At LegalTech New York 2013, a panel of experts set out to bring some clarity to the often confusing world of social media and break down some practical strategies for how law firms can leverage the power of social media to secure new clients. The session...

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To Chat or Not to Chat

Aug 02, 2013 10:20 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

Live chat: If you're not already using the technology on your own law firm website, you've surely seen it on other sites. Often appearing in the form click-to-chat button or pop-up, live chat functionality welcomes a visitor to a page, offers...

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LegalTech NY Discussion: Getting Started with Social Media [video]

Jun 05, 2013 12:58 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 2 comment(s) |  

To wrap up our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions...

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