During our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — our expert speakers explored the implications of another interesting finding from the...
I was just reading a blog post by a lawyer who offered "5 easy marketing tips" for young and experienced lawyers. It offered the standard marketing advice but left out something crucially important. The blog post advised staying top-of-mind...
Some people have an innate talent for tasks that completely escape the rest of us. Take cooking. The grocery shopping, preparation, and then the actual cooking may be a joy; for those of us whose culinary knowledge stops at boiling an egg, it is a complete...
The new Martindale-Hubbell® Competitive Essentials app allows law firms to quickly view and monitor performance data for their online marketing channels, as well as competitive data — all in one place — in order to see how they stack up...
A paid search online advertising campaign can increase your website's visibility and help you attract more visitors. But once prospective clients "land" on your home page, how will you ensure more of them actually contact your firm to request...
According to the 2012 ABA Legal Technology Survey, "Web and Communication Technology," there have been some interesting shifts in the most common purposes behind the use of social media by members of the legal profession. At our LegalTech New...
Bad website design is like a bad tattoo. You went into the process wanting something that highlighted your uniqueness and attracted positive attention. Unfortunately, you got something indistinguishable from thousands of others — or worse, something...
It takes the right blend of ingredients to create a 5-star law firm website that inspires confidence and drives leads. Which elements pique a consumer's interest long enough to prompt a call to your firm? Join me as I host this complimentary one-hour...
Your website's search engine rankings are influenced by a number of factors, including the frequency with which content is being updated. At the same time, some Web searches are seasonal. For instance, not surprisingly, there are more income tax–related...
Your website has the potential to be the major driver of new business for your firm — a well-designed site gives you a professional Web presence and creates more traffic. Creating a law firm website based on client needs demonstrates the value you...
