So your firm has purchased a listing on Lawyers.com SM and martindale.com ®. Now what? Well we know the only people who go to Lawyers.com and martindale.com are people who want detailed information about you, they are not there to look for cute video...
In my last blog post, I talked about your website as a reflection of your practice. Here, I'll offer some insights into the messages your website is sending to potential clients. In the third part, I'll talk about trusted sources who can help...
If you've been following my series of blog posts about our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — you know that the panelists clearly...
Many law firms by-pass the basics when getting started with online marketing. They are focused on getting a Web presence but overlook the details due to heavy work schedules. So over the next few weeks I will be posting important details that are often...
In 2012, the U.S. smartphone market surpassed 50 percent market penetration, according to a study recently released by comScore.* What does this major milestone mean for attorneys marketing to consumers? With comScore reporting more than 125 million smartphone...
It may seem hard to believe, but it wasn't that long ago that print advertising was a questionable area for attorneys. But once the U.S. Supreme Court gave the green light to attorney advertising in 1977 (in Bates v. State Bar of Arizona), it launched...
Absolutely, if that legal directory can show you search volume for your desired areas of law. Martindale-Hubbell spends millions each year promoting Lawyers.com for people seeking to hire legal counsel. Our TV ads, pay-per-click ads, print ads and search...
Blogs are valuable if Google and the other search engines regularly index their content and rank the postings accordingly. I have met a lot of attorneys who feel their blog content is valuable, but who are concerned their postings are invisible to the...
Here is an actual picture I took this week in a law office's lobby prior to my appointment. This is the "circulation" of your Yellow Pages advertisement? There are much better ways to market your law office's services than Yellow Pages...
I was looking for a new angle to promote a client’s website in front of a Spanish speaking audience. One technique which has worked well is translating current blog content into Spanish and repurposing the content. Step 1: Getting the content into...
