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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Testimonial from local San Diego divorce attorney regarding our great work!

Jun 12, 2013 04:38 PM by
Robert Hodge
Robert Hodge
Law Firm Marketing Specialists Ask a question
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Gordon Cruse, a San Diego divorce attorney, recently provided me with a kind testimonial of the work we have provided for his law office: "I wanted a memorable professional site that would tell potential clients they'd come to the right place...

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What “To-Do” to Turn More Law Firm Website Visitors into Leads

Jun 12, 2013 12:59 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Developing a website for a law firm is unlike creating a website for any other type of business. The legal marketing sector is complex, so the content and design of your website must not only address your needs and goals but also be tailored to your target...

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Getting Potential Clients to Watch Your Video

Jun 11, 2013 11:22 AM by
David Wodnicki
David Wodnicki
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When potential clients view videos of attorneys, it can create a powerful connection like nothing else on a law firm website. But even an Oscar-worthy video won't help, if viewers don't bother to actually launch it. So, how can you get them to...

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Guiding New Clients on the Journey to Retaining You

Jun 10, 2013 11:22 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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When you open a file, it's the end of a successful customer journey for the client — a trip that was influenced on the way by email, online searches, social media and referrals. Search engine giant Google recently unveiled data about which law...

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Top Rated Lawyer Lists Help Promote Your AV Rating

Jun 06, 2013 11:59 AM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
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Savvy lawyers are always looking for ways to get noticed by prospective clients. After all, talking about yourself is bragging, but when others validate your ethics and legal ability it provides a completely different perspective and an extra level of...

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LegalTech NY Discussion: Getting Started with Social Media [video]

Jun 05, 2013 12:58 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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To wrap up our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions...

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DON’T MISS: “WAKE-UP CALL! Essential Mobile Marketing Strategies for Small Law Firms” [webinar]

Jun 05, 2013 09:30 AM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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Did you know that 57 percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will visit a competitor's site after a bad mobile experience?* If you haven't embraced mobile, you may be missing...

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Identifying Case Studies that Will Resonate

Jun 04, 2013 10:23 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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It's an idea that extends far beyond the classroom, because people everywhere want to hear stories. That's why most law firms seeking to attract clients through their website include case studies or recaps of notable work. Through case studies...

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Color Your Way to a More Effective Website

May 31, 2013 11:23 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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When it comes to your website, you probably spent significant amounts of time thinking about the text, layout and other details. But how much time did you spend thinking about the color scheme? When viewers visit your firm's website, their first impression...

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Mark It On Your Calendar: June Blog Topic Ideas for Attorneys

May 30, 2013 09:14 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Coming up with relevant, topical blog posts doesn't need to be difficult. In fact, inspiration can often be found no further than your calendar. Each month brings a host of new holidays, observances and events, many of which have a legal tie-in. Take...

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