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Law Firm Marketing Solutions blog posts on the legal marketing industry.

LegalTech NY Discussion: To Blog or Not to Blog? [video]

May 29, 2013 09:40 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions...

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The “Must Haves” of an Attorney’s Website Profile

May 28, 2013 11:07 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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A few seconds is all the time you have to grab the attention of potential clients when they visit your website. One website feature that will determine whether visitors reach out to you for a consultation is the quality of your attorney profile(s). What...

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Writing a Better Case Study

May 24, 2013 10:27 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Mel Brooks once said, "Tragedy is when I cut my finger. Comedy is when you fall in a sewer and die." Like all great comedians, he understands that people react differently when they feel something directly involves them . Every communicator...

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7 Tips to Keep Your Law Firm Thriving All Summer

May 23, 2013 12:52 PM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I'm going to take a wild guess: You're ready to get out of Dodge for the big holiday weekend and maybe even for a few weeks during this summer. But remember, sunscreen isn't the only thing you need to keep covered. Prior to the planning and...

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LegalTech NY Discussion: Is Google+ Really Social Media? [video]

May 22, 2013 10:18 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 0 comment(s) |  

Google+, which Google rolled out amid much fanfare in 2011, has become the second-largest social networking site in the world (235 million active users). However, there are very mixed opinions about how useful Google+ is for legal professionals and, in...

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How Fast Do You Respond to New Client Leads?

May 20, 2013 11:14 AM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
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When it comes to obtaining new clients, sometimes the most important thing you can do is respond to leads faster than the firm across the street. Lawyers now have a new tool at their disposal for engaging with prospective clients at the very moment they're...

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Think like an Ancient Roman

May 17, 2013 11:51 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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I want you to think like an ancient Roman — a fierce, strategic-minded warrior. No, I'm not asking you to act like a gladiator (that may not go over well in the office), just to get in the competitive mindset of one during the summer months...

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How Video Can Turn Your Website into a Star—or a Superstar

May 16, 2013 12:29 PM by
David Wodnicki
David Wodnicki
Law Firm Marketing Specialists Ask a question
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Random trivia question: What was the first-ever video to appear on MTV when it debuted on Aug. 1, 1981? Answer: " Video Killed the Radio Star ," by The Buggles. Some may admit to having seen it when it debuted, and others may have just caught...

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LegalTech NY Discussion: Reputation Management and Social Media [video]

May 15, 2013 10:04 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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For many years, the term reputation management was something used by public relations professionals to describe the practice of monitoring the reputation of an individual or brand, identifying specific issues that are causing damage, and then deploying...

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MUST-SEE WEBINAR: Jump into Social Media: Using Blogging & Legal Advice Forums to Engage Prospects

May 10, 2013 07:07 PM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
| 1 comment(s) |  

Whether someone is buying a car, hiring a lawyer, selecting a college or planning a vacation, the Internet has become an integral part of the research and decision-making process. As reported in 2012, 76 percent of all consumers who needed to hire an...

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