Sixty percent of small law firms have landed a client as a result of their blog, according to the American Bar Association. A blog should be the cornerstone of your marketing strategy. If you post entries every day of the week or as often as you can,...
Confession time: Sometimes I struggle to come up with blogging topics. It's not always easy to generate ideas that will be relevant to readers. But the next time you find yourself staring at a blinking cursor on a blank screen, turn your attention...
We recently spoke with David L. Gibbs, senior associate attorney for The Gibbs Law Firm, APC, a bankruptcy, business and real estate firm in San Clemente, Calif. Gibbs is an active participant in Lawyers.com SM Ask A Lawyer. LexisNexis ® Martindale...
While "organic" search engine optimization (SEO) steadily builds your visibility in natural search results, paid search can be used strategically to drive leads immediately. In fact, as organic results appear separately from paid search, you...
Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...
We recently spoke with C. Randolph Coleman , the named partner in a two-person estate planning law firm in Jacksonville, Fla., about his participation in Lawyers.com SM Ask A Lawyer and other effective marketing initiatives. LexisNexis ® Martindale...
Immediate launch — We quickly develop a targeted keyword campaign for Google, and ads can go live within minutes. Flexible budgets — We can set daily and monthly budget caps to ensure you never spend more than you're comfortable with....
Are enough of your website visitors actually emailing or calling to request consultations? Even the most productive websites can be improved. For instance, do you prominently display your firm's contact info on every page? Is your website content...
Here is an actual picture I took last week at a law office prior to my appointment. Is this is the circulation of your Yellow Pages advertisement? There are much better ways to market your law office's services than Yellow Pages. Let's set up...
I would recommend writing your blog posting ahead of time in a word document or another program which allows you to do spelling and grammar checks. You will be able to copy & paste your content into the blog authoring tool. Getting Started Log into...
