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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Now That You’re AV Rated, Tout Your Accomplishment!

May 10, 2013 12:20 PM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
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In my last post I wrote about the value of online reviews to help you grow your practice, including specifically how Martindale-Hubbell® Peer Review Ratings TM work . Through our proprietary ratings methodology, select attorneys — judged by...

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How Live Chat Enhances the Mobile Experience for Law Firm Website Visitors

May 09, 2013 01:05 PM by
Manish Bhargava
Manish Bhargava
Director, Product Management Ask a question
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If your website is optimized for mobile devices , you will undoubtedly make your mobile visitors happy. But that's only half the battle. What extra step are you taking on your mobile sites to engage with the ever-growing traffic? Today, there are...

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LegalTech NY Discussion: The Value of Online Communities [video]

May 08, 2013 11:21 AM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asked the experts at our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the...

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Is Your Law Firm Guilty of “Website TMI”? That May Be a Good Thing

May 07, 2013 10:44 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
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Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...

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Online Destinations that Influence a Consumer to Buy

May 06, 2013 09:56 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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According to new research, there are three places online that are most likely to influence a consumer to make a purchase: "Retail" websites like Lawyers.com SM "Brand" websites, like a law firm's site Blogs Also topping the list...

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"Mark It On Your Calendar": May Blog Topic Ideas for Attorneys

May 03, 2013 10:34 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...

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Create a Better Website “Contact Us” Form to Connect with Clients

May 02, 2013 01:39 PM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Getting potential clients to contact your firm is a critical first step to turning them into actual clients. Yet law firms have widely divergent views on the use of contact forms on websites. Not all firms value such forms, preferring to communicate initially...

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LegalTech NY Discussion: Conquering Your Fear with Low-Risk Social Media [video]

May 01, 2013 03:04 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
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Another one of the barriers that stands in the way of many lawyers taking the plunge into social media is their fear of what will happen if they offer an opinion about a legal matter in an online forum. Our experts tackled this fear head-on during our...

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Are You Visible on Lawyers.com?

Apr 30, 2013 10:53 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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Here's something to think about: consumers with legal needs are now slightly MORE likely to turn to the Internet and search, as opposed to people they know and trust. More than three-quarters of adults — 76 percent — who looked to hire...

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How a Solo Practitioner in a Competitive Market Increased New Business by 80 Percent [case study]

Apr 29, 2013 10:58 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
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How essential is an effective online marketing program when you're a solo practitioner in a crowded market? Just ask Shawn Golesorkhi. Shawn practices family law in Orange County, Calif., where his office building in Costa Mesa alone is home to 10...

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