Surprisingly, the marketing of pop music translates very nicely into marketing for lawyers. Lady Gaga grossed $90 million in 2011, according to Forbes, so she clearly knows how to reach her audience of buyers. Does this mean you have to wear see-through...
There is a "killer app" that will greatly improve the likelihood that potential clients will find you in a Google search. Research confirms that it is online video, and many lawyers have gotten the message. Just pay a visit to the LawyersDotCom...
Imagine you walk into a ballroom where everyone's talking. All over there are clusters of people asking about their legal issues and looking to find a lawyer to help them. Everyone is familiar with you and it's easy to walk up to a group and join...
At a recent webinar I hosted on the topic of social media marketing for lawyers, I had a chance to talk to several attorneys at specialized firms about blogging. An effective blog, ideally linked to polished social media profiles, can be the anchor for...
LinkedIn is a powerful social media platform that attorneys can leverage to achieve real business results — from increasing referrals and driving traffic to the firm's website to demonstrating a lawyer's expertise in a specific area of law...
The sharing culture that exists online creates marketing opportunities to introduce people to each other, according to lawyer, legal industry analyst and author Ari Kaplan. "If you met me, and I knew that you were an environmental specialist and...
YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on his iPhone, and uploads the videos online. "Self...
Many of the lawyers I meet with are not aware of the benefits of blogging. In this "blog about blogging", I will point out some key benefits of blogging and why it is a critical part of the process for generating new clients and getting more...
A good reputation is crucial for a practicing attorney. I met with a lawyer last week that was shocked when I showed him what came up when I Googled his name and the city he is in. He has been at his current location for over 3 years but most of the listings...
Social Media is quickly becoming common place for many practicing lawyers and law firms looking to network with clients and other firms in order to generate business. However there are still many attorneys who believe that social media is "just a...
