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Law Firm Marketing Solutions blog posts on the legal marketing industry.

MUST-SEE WEBINAR: Jump into Social Media: Using Blogging & Legal Advice Forums to Engage Prospects

May 10, 2013 07:07 PM by
Anand Pandya
Anand Pandya
Vice President, Product Champion - Online Services Ask a question
| 1 comment(s) |  

Whether someone is buying a car, hiring a lawyer, selecting a college or planning a vacation, the Internet has become an integral part of the research and decision-making process. As reported in 2012, 76 percent of all consumers who needed to hire an...

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LegalTechNY Discussion: Generational Shift in the Social Media Landscape [video]

Feb 21, 2013 03:35 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 1 comment(s) |  

There's a generational shift underway in the American workforce and the legal profession is no exception. At our LegalTech New York 2013 panel, "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession...

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LegalTechNY Discussion: Has Social Media Reached a Tipping Point? [video]

Mar 12, 2013 06:04 PM by
Amy Kovar
Amy Kovar
Product Marketing Manager Ask a question
| 1 comment(s) |  

There comes a point with any new medium of communication in which it either fades out as a fad or reaches such critical mass that it becomes an accepted platform. According to many experts, we've reached that tipping point with social media. In the...

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How to Market Your Law Practice Like Lady Gaga

Jun 18, 2012 03:07 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

Surprisingly, the marketing of pop music translates very nicely into marketing for lawyers. Lady Gaga grossed $90 million in 2011, according to Forbes, so she clearly knows how to reach her audience of buyers. Does this mean you have to wear see-through...

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Is Your Law Firm Guilty of “Website TMI”? That May Be a Good Thing

May 07, 2013 10:44 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
| 1 comment(s) |  

Go back. Now go way back in time to the most famous murder trial of the past 20 years. O.J. Simpson went from being adored as the football hero running through an airport on a TV commercial to the most talked-about man in America. What was unique about...

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What if Willy Wonka Had a Mobile Website?

Aug 26, 2013 10:32 AM by
Dee Latham
Dee Latham
Senior Copywriter Ask a question
| 1 comment(s) |  

Veruca Salt. Do you remember that name? She was a character from the classically delicious movie Willy Wonka and the Chocolate Factory . She uttered the famous line, " I want it and I want it NOW!" Never mind that she was a spoiled child and...

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Falling into a Rise in Medical Malpractice Issues

Sep 30, 2013 12:03 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
| 1 comment(s) |  

Now that summer has wound down, a lot of people are settling back into their regular routines with warm, golden memories of vacations, swimming, barbecuing and other fun activities. On the downside, though, many others are dealing with accidents and injuries...

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Moving Off the Courthouse Steps — Basic Design Tips for Law Firm Websites

Apr 08, 2013 11:20 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
| 1 comment(s) |  

Bad website design is like a bad tattoo. You went into the process wanting something that highlighted your uniqueness and attracted positive attention. Unfortunately, you got something indistinguishable from thousands of others — or worse, something...

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Hitting the Internet Marketing Bulls Eye without a Magic Bullet

Sep 11, 2013 09:29 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
| 1 comment(s) |  

Many years ago, a mentor told me that there is no magic bullet. In other words, no one single thing will accomplish everything you want to do in any given area. That is certainly true with Internet marketing. You can't find, and then do, just one...

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You Don’t Have to Be a Fashion Plate, But You Do Need to Dress Professionally

Jul 30, 2013 09:31 AM by
Denise Hoelscher
Denise Hoelscher
Law Firm Marketing Specialists Ask a question
| 1 comment(s) |  

Those of a certain age may remember the television show "Ally McBeal," and the hubbub that the show's title character (an attorney) caused with her short skirts. More recently, a judge in Tennessee sparked a furor when he urged female lawyers...

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