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Law Firm Marketing Solutions blog posts on the legal marketing industry.

Your Hidden Social Media Weapon: The IT Team

Oct 25, 2013 09:50 AM by
Sara Derakhshanian
Sara Derakhshanian
Law Firm Marketing Specialists Ask a question
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As IT people know too well, most non-techie people don't really understand how hardware, software, the cloud and all that other stuff work. And most lawyers know how much they rely on their IT folks to handle the back end, support and planning for...

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Moving Off the Courthouse Steps — Basic Design Tips for Law Firm Websites

Apr 08, 2013 11:20 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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Bad website design is like a bad tattoo. You went into the process wanting something that highlighted your uniqueness and attracted positive attention. Unfortunately, you got something indistinguishable from thousands of others — or worse, something...

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Hitting the Internet Marketing Bulls Eye without a Magic Bullet

Sep 11, 2013 09:29 AM by
John Shinkle
John Shinkle
Performance Development Consultant Ask a question
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Many years ago, a mentor told me that there is no magic bullet. In other words, no one single thing will accomplish everything you want to do in any given area. That is certainly true with Internet marketing. You can't find, and then do, just one...

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You Don’t Have to Be a Fashion Plate, But You Do Need to Dress Professionally

Jul 30, 2013 09:31 AM by
Denise Hoelscher
Denise Hoelscher
Law Firm Marketing Specialists Ask a question
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Those of a certain age may remember the television show "Ally McBeal," and the hubbub that the show's title character (an attorney) caused with her short skirts. More recently, a judge in Tennessee sparked a furor when he urged female lawyers...

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Dear Abby, Should I Participate in Online Legal Advice Forums?

Aug 13, 2013 10:41 AM by
Donald Rohan
Donald Rohan
Law Firm Marketing Specialists Ask a question
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For many lawyers, participating in online legal advice forums counters their most fundamental instincts. The barriers to entry for these sites tend to be extremely low. Attorneys who respond rarely, if ever, have to provide proof of knowledge or peer...

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Martindale.com and Lawyers.com Maximize your Results

Mar 26, 2013 10:36 AM by
Denise Hoelscher
Denise Hoelscher
Law Firm Marketing Specialists Ask a question
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1). Check your listing. Make sure your phone number, email and website link are all correct. Go to www.lawyers.com , then search for your firm by name, city and state. To make changes log into the Client Service Center or just call 800 526 4902, option...

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How to Attract Website Viewers, Not Turn Them Away

Aug 07, 2013 09:55 AM by
Michael Stanisci
Michael Stanisci
Law Firm Marketing Specialists Ask a question
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In the online battle for the attention of potential website viewers, you need to be found. But that's only half the battle. After that, potential clients need to choose you, out of all the other attorneys who compete with you. In order to accomplish...

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Setting Yourself Apart When You Share a Common — or Even Not-So-Common — Name

Mar 01, 2013 10:48 AM by
Brian Farrell
Brian Farrell
Law Firm Marketing Specialists Ask a question
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If you Google the name Brian Farrell, you'll find a lot of "us." There's Brian Farrell the Artist, Brian Farrell the Doctor, Brian Farrell the Lawyer, Brian Farrell the Harvard Professor and Brian Farrell the Irish Footballer. And then...

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Attorneys Want to Know: “Where Can I Find Ideas For My Blog?”

May 08, 2012 05:06 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
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At a recent webinar I hosted on the topic of social media marketing for lawyers, I had a chance to talk to several attorneys at specialized firms about blogging. An effective blog, ideally linked to polished social media profiles, can be the anchor for...

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Video is the Killer App to Get Found in Google

Apr 06, 2012 04:20 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

There is a "killer app" that will greatly improve the likelihood that potential clients will find you in a Google search. Research confirms that it is online video, and many lawyers have gotten the message. Just pay a visit to the LawyersDotCom...

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