This is the age-old question…Well I guess I should rephrase that to “the internet age old question” since the internet has not really been around that long. So many lawyers ask me this question and I always give pretty much the same...
Due to the competitive nature of the legal industry, I often get asked by firms what is the best way to maximize the return on investment for their online marketing efforts. Is getting page one rankings on the search engines going to be enough to yield...
So you've got your website up and running. It features snappy graphics and enough flavor to differentiate you from the all the other law firms and attorneys throughout Alabama and Tennessee with practices that overlap your own. But now it's time...
In my last blog post, I described three options for making your website more dynamic and converting visitors to clients: video and podcasts, blogging and live chat. Here, I'll delve a little more deeply into each one: Video and Podcasts From a technical...
My Child arrived just the other day. He signed up for AOL in the usual way. Before he knew it, it had went away. Signed up for Myspace the very next day. And he was friendstering before I knew it, and as he grew.. He’d say, “Im gonna be connected...
Met with Lawyer 1721 today. This is a prominent insurance defense firm in NYC. I’m not a real estate broker, but from the size of their office, I’m guessing they are spending approx 30,000/ month on rent. But I could be off by 10 or 20 thousand...
What kind of lawyer are you? Beyond the obvious answer about what area of law you focus on, that is. You've probably spent a lot of time thinking about your reputation, what differentiates you from your competitors and what really resonates with you...
In my last blog post, I talked about your website as a reflection of your practice. Here, I'll offer some insights into the messages your website is sending to potential clients. In the third part, I'll talk about trusted sources who can help...
This is the third part of a three-part blog post about whether your website accurately reflects your firm practice. Check out my earlier posts about creating a website that mirrors your office and whether potential clients can trust you based upon their...
Random trivia question: What was the first-ever video to appear on MTV when it debuted on Aug. 1, 1981? Answer: " Video Killed the Radio Star ," by The Buggles. Some may admit to having seen it when it debuted, and others may have just caught...
