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Law Firm Marketing Solutions blog posts on the legal marketing industry.

"Mark It On Your Calendar": May Blog Topic Ideas for Attorneys

May 03, 2013 10:34 AM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 1 comment(s) |  

Has a spring slump given you writer's block? Never fear — blogging inspiration is never further away than your calendar. Each month brings a host of holidays, observances and seasonal events that can help provide legal blogging content for attorneys...

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Marketing by Connecting to Groups

Sep 13, 2012 05:17 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

LinkedIn is a powerful social media platform that attorneys can leverage to achieve real business results — from increasing referrals and driving traffic to the firm's website to demonstrating a lawyer's expertise in a specific area of law...

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Marketing by Making Introductions

Sep 19, 2012 03:43 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

The sharing culture that exists online creates marketing opportunities to introduce people to each other, according to lawyer, legal industry analyst and author Ari Kaplan. "If you met me, and I knew that you were an environmental specialist and...

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Marketing by Making Online Videos

Sep 24, 2012 12:13 PM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on his iPhone, and uploads the videos online. "Self...

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How Facebook Fan Pages Capture New Business [video]

Feb 04, 2013 10:40 AM by
Larry Bodine
Larry Bodine
Sr. Director Editor in Chief Ask a question
| 1 comment(s) |  

Facebook today has more than 900 million active users — including almost half of the population in the United States. "Facebook is no longer just for kids," says marketer Stephen Fairley. "Your fan page is specifically designed to...

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Online Reviews Can Be a Great Source of New Clients

Apr 24, 2013 08:11 AM by
Philip Livingston
Philip Livingston
CEO, Marketing and Business Solutions Ask a question
| 1 comment(s) |  

You do it. I do it. We all do it — we check out product or service reviews online before we buy. Making an important decision like hiring an attorney is no different. Consumers and buyers of legal services greatly value reviews and recommendations...

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What do legal buyers look for from law firm websites?

Jan 23, 2012 04:05 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 1 comment(s) |  

Are you getting the business you want from your website? A law firm is a business. To generate the leads to drive that business, a law firm’s website must be more than a highly stylistic online brochure. Designing a website for a law firm is more...

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Top Takeaways from LegalTech Panel on Online Marketing for Lawyers

Feb 03, 2012 04:23 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 0 comment(s) |  

With more consumers than ever searching online before meeting with a lawyer, “Growing and Retaining Your Client Base through Technology & New Media” turned out to be a well-attended session at LegalTech® New York earlier this week...

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VIDEO: LexisNexis Accepting Prestigious CODiE Award for “2012 Best Legal Solution”

Feb 28, 2012 01:29 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 0 comment(s) |  

LexisNexis® Client Center won the "2012 Best Legal Solution" CODiE™ Award in the digital content category. The CODiE™ Awards, established by the Software & Information Industry Association, recognize excellence in the business...

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Small Law Firms Channeling New Business from Social Media

Feb 29, 2012 03:15 PM by
Samantha Miller
Samantha Miller
Vice President of Product Management for Web Visibility Solu Ask a question
| 0 comment(s) |  

Social media is becoming an increasingly vital channel for marketing for small law firms. In fact, more than 60 percent of small law firms (1-9 attorneys) who maintain blogs reported that they obtained new clients as a direct result of the blog, according...

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