For attorneys, finding topics and regularly blogging can be challenging enough. Figuring out how to tie your business objectives to your blog postings can be downright overwhelming. But if your blog isn't furthering your short- and long-term business...
TechnoLawyer has lauded the new Martindale-Hubbell® Competitive Essentials app in a recent TL NewsWire feature product review . The iPad app allows a law firm to quickly view and monitor performance data for their online marketing channels, as well...
Gordon Cruse, a San Diego divorce attorney, recently provided me with a kind testimonial of the work we have provided for his law office: "I wanted a memorable professional site that would tell potential clients they'd come to the right place...
Developing a website for a law firm is unlike creating a website for any other type of business. The legal marketing sector is complex, so the content and design of your website must not only address your needs and goals but also be tailored to your target...
When potential clients view videos of attorneys, it can create a powerful connection like nothing else on a law firm website. But even an Oscar-worthy video won't help, if viewers don't bother to actually launch it. So, how can you get them to...
When you open a file, it's the end of a successful customer journey for the client — a trip that was influenced on the way by email, online searches, social media and referrals. Search engine giant Google recently unveiled data about which law...
Savvy lawyers are always looking for ways to get noticed by prospective clients. After all, talking about yourself is bragging, but when others validate your ethics and legal ability it provides a completely different perspective and an extra level of...
To wrap up our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions...
Did you know that 57 percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will visit a competitor's site after a bad mobile experience?* If you haven't embraced mobile, you may be missing...
It's an idea that extends far beyond the classroom, because people everywhere want to hear stories. That's why most law firms seeking to attract clients through their website include case studies or recaps of notable work. Through case studies...
